Ad for an Industry Changing Company

This was an advertisement done for CoupoPlaces, UK. CoupoPlaces is a platform where customers of daily deal coupons can read and write reviews about local businesses. Instead of using the star-rating system, consumers rate the place by Wow-ing (unique rating system) it. The more O's one gives the business, the stronger the wow gets, the more highly recommended the buisness is. The idea behind the ad is that by introducing the unique Wow-rating, CoupoPlace is in a way changing the rules of the game.